The implication, I guess, is a pretty straightforward one: Look, the good-looking people in this picture are in close proximity to this item and they’re smiling! If you buy this item you’ll smile too, and you might become a bit more good-looking! Straightforward to the point of insulting your intelligence, really.
As a result of having deconstructed this aspect of advertising in my head, I find myself often a bit bewildered by billboards and print ads, and asking questions like ‘who are these people?’, ‘why are they just laughing?’ and things like that. It’s very disconcerting, especially for the chap who was stood next to me when I saw the pictured item in Currys yesterday.
I appreciate that it’s tricky to try to make adapters particuarly appealing, and so Devolo’s packaging people have decided the best thing to do is to put a picture of a pretty lady on the box, but… but what the hell’s meant to be going on in that image? Is she supposed to be lying on the floor down by the socket and looking over her shoulder coquettishly? If so, her elbows must be resting about three inches below the level of the floor.
I think about these things too much, don’t I ? I think I’d better go and get a cup of tea.