Just over a year ago, I posted a pair of book covers which I thought were rather similar, one of which was a novel by Lee Child.

In fact, I’ve referred to Mr Child’s books a number of times over the lifetime of this blog – probably because I enjoy his Jack Reacher novels, and tend to keep an eye out for new ones.

Mind you, it looks as if book designers are still under orders to tailor their covers to catch the eye of people like me, as the pictures here show (the Child book came out in hardback last year, and the Hilton book has just been released). When it’s that blatant, though, it tends to push me away rather than reel me in.

Which is a bit of a shame, actually, as the Hilton book sounds like it might be a fun read. As the groovier websites might put it: book design FAIL.