What kind of a world do we live in where a major electronics corporation makes it possible for people to invite their friends round for a “wii sports party”? The barbarians are at the gates, I swear.

Actually, that juvenile homonym pales in comparison to the revelation that a well-known maker of electrical goods has branched out into a very specific area of the marketplace – see here. Shocking.

And please, don’t ask how I know about that.