“The Importance Of”, If We’re Being Honest

Over at The Writing Factory, m’colleague has recently given the TV programme ‘Newsnight Review’ a damn good kicking, and whilst my own opinion on it is slightly less agitated (probably because it often features book reviews, and there are precious few places on TV one can find those), I think he touches on a very valid point (well, he’s been blogging for some years now; like the infinite monkeys at infinite typewriters trying to write Shakespeare, statistically it was inevitable at some point).

He refers to the fact that reviewers on such shows – and indeed in the book review sections of the used-to-be-broadsheet newspapers – often say “this is a tremendously important book” or words to that effect. Now, I think I know what they mean by this sort of thing – I’ve just this week finished reading a book* which satirises alarming aspects of modern life (such as the post-Diana hysteria, religious intolerance, politicians exploiting the mob mentality, and the general rise of superstition), and whilst there were several times when I actively thought ‘ooh, very astute’ when the author made a point which I thought was worth of proper rational debate in society at large, I can’t really see that happening. I rather suspect that the important points made in the book will be largely ignored or undiscussed (and not just because people won’t read the book in question; rational debate of too many issues seems to be sidelined in favour of high-volume or high-emotion one-sentence opinions nowadays, unfortunately). As the comedian Mark Thomas once said, if you make an argument on certain subjects, people seem almost chronically incapable of listening properly to what you’re saying: “If you say the words “legalise Cannabis” half the people don’t hear the words. They hear ‘Make heroin compulsory for 6 year olds’.”

Leaving aside this kind of ‘signal to noise’ problem in debate generally, I genuinely believe a lot of books which critics and professional reviewers proclaim as being ‘important’ have very little importance to the reading population at large. I don’t think I’d be saying anything too new if I was to suggest that as far as most people in the UK are concerned, the most important book of 2007 was the final Harry Potter novel. It sold well to a large group of people, many of whom were emotionally invested in the outcome of the series. And yet I suspect that many reviews stated that new books by, say, Martin Amis and Cormac McCarthy were important and vital books (not knocking Amis there – I quite like his stuff; McCarthy, however, leaves me cold and scratching my head in bewilderment at the fuss, like the book equivalent of the Arctic Monkeys).

And of course there’s a huge difference between important and popular – I can’t imagine that Cancer Ward or Invisible Man (the Ralph Ellison as opposed to the Wells version) were necessarily huge-sellers, but I think it’s fair to say that they’re important in social and political terms, though that might be more with the benefit of hindsight. Appropriately enough, Germaine Greer’s frequently on these review programmes, and there’s little doubt that The Female Eunuch was (and remains) an important book.

It’s hardly a new insight that there’s a disparity between what book critics and reviewers say and/or believe, and the opinions of the broad reading public, but I think there’s a distinction to be made between books which deal with important issues (such as those mentioned above) and books which are important to a lot of people, and those which critics feel are important – the latter, I’d argue, is more a kind of verbal shorthand for ‘a book which I feel deals with issues which should be more widely discussed’.

Yes, it is important that there are reasoned and detailed debates on all manner of subjects, but I think that for most people these ‘important books’ are often anything but. Which may be a pity, but more than anything else, I feel it demonstrates the gulf in understanding between professional critics and people who read books for entertainment, illumination, or even both.

Incidentally, I’m not dismissing the idea of books being important to people, not in the slightest; books have been very important to me for pretty much as long as I can remember, and have often served to make me think again on issues I felt I’d reached an opinion on, or to add to my depth of knowledge on subjects. I’d start listing them, but that’s not what this post is about – though I’ll wager you could think of at least one book which was or is important to you, couldn’t you? Feel free to post a comment sharing which book, and why…

*I’ll post the review in the next week or so.


Unintelligent Design : TV Watch


Any Colour You Strike*


  1. Why thank you for your praise. I’ll now be making maximum effort to produce a second valid point at some point within the next three years.

  2. I always feel very conflicted about Newsnight Review (which I watch mainly for film reviews). On the one hand it’s a bunch of preening intellectual twonks trying to prove how smart they are (and the ocassional rather deliberately Philistine reviewer) and on the other hand there is the fact that it’s the only serious high-brow cultural reviews programme on the TV actually treating TV and film as more than mere commodities.

    I do always recall Fry & Laurie doing there ‘I think this works on 27 levels’, ‘only 27? I counted 46’ thing though…

    There are far too many exortations of ‘this is a really important book’ but there are also far too many uses of the term genius in non-highbrow cricles (Catherine Tate? Quentin Tarantino? Hardly Shakespeare, Newton or Einstein are they?). Where I feel NR is important to me is as an adjunct to the likes of Empire, which I long since gave up on for consistently over-praising drivel.

  3. Very much in agreement with you, Jon – given how many people read books (of whatever stripe) and watch films, there does seem to be a dearth of TV programmes with a middle- to high-brow approach, and ones such as The Culture Show tend to be packaged in a way that’s unlikely to have general appeal (indeed, the name of that example might well put off the general viewer).

  4. The Culture Show is something of a misnomer… the concentration is overwhelmingly on film and pop music. There’s very little time spent on dance(*ugh*), classical music and books. Presumably, they too are concerned with their ratings! Which is odd for a minority channel PSB.

    Although, strangely and refreshingly, they do mention the visual arts.

  5. I was afraid that The Culture Show wasn’t as broad as its name might suggest.
    I used to be mocked by friends at college (including m’colleague whose post set me to thinking in this vein) for watching The Late Show, but it always struck me that it was a pretty good mix of things musical, visual, and … er, bookular. It could be the rosy tint of nostalgia, but I always rather liked the fact that it had a varied bill of fare, and offhand I can’t think of a TV programme that’s its equivalent that’s currently on-air…

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