I’ve written several times before about what a rubbish newspaper I consider the London Evening Standard to be, and it’s recently taken the unusual – some might say downright strange – step of apologising for its editorial stance (mainly because it has a new owner and change of editorial line-up). A sample of the ad campaign is shown here.

I certainly wouldn’t argue with the assessment of it as being negative – the selection of headlines here gives a flavour of its previous approach – but given that the paper’s previously been running a loyalty card scheme which enables readers to register and pay a bit upfront and get the paper cheaper , I have one question:

Are people who bought issues of the Evening Standard before the relaunch going to be given refunds?