This image is (as you can probably guess) from Apple’s webpage about their iBooks store.

You probably can’t make it out on the picture, but one of the lines reads:

“…the bookshelf flips around like a secret passageway to reveal the iBookstore…”

Anyone else inclined to think of Anne Frank when they read that?

What with their logo allegedly being a reference to Alan Turing, whatever you may think of their products, it could be argued that Apple have a sense of history.