Those of you who’ve been reading this blog for longer than is recommended under HM Government health guidelines may vaguely recall this post, in which I (rather clumsily, now I re-read it) suggested that the scams of the TV Series Hustle appeared to extend to the meta-theft of the tagline from the film Bowfinger.

Well now, take a look at this film poster which I saw repeatedly whilst in India last week:

From the USA to the UK and now on to India, this phrase seems to be making its way round the globe in an easterly direction … if you spot a version of it from Japan, do let me know.