Maybe it’s just me, but this feels wrong – a step too far.

What next? Jack Black brings out his own range of scotch eggs? Diane Lane’s pre-cooked tagines?

And hey, why restrict this stuff to food? Go on, knock yourself out!

Sylvester Stallone’s range of dungarees! Denzel Washington’s series of external hard drives! Scarlett Johansson’s range of CDs of Tom Waits covers!

…oh.