It’s about time for this, quite frankly. Only a slightly more dubious qualification than those ‘MAs’ which people at Oxford and Cambridge get given as a matter of course and with no further study, to my mind, but of course I’m an academic snob. Though I prefer to call it ‘maintaining standards’.

And though this is rather old, it’s a startling and appalling insight into the methods and sometimes the depths that firms will go to in order to ‘build brands’ (read: flog stuff).